The Weekly Roundup 🤠 5/8/24


Happy Wednesday! Here’s something to distract you from your allergies (Damn you, ragweed pollen!)


What’s New in Marketing: AI & Linkedin CTV

MarketingProfs | Navigating the New Frontier: Text-to-Video AI in Marketing" by Eric Yaverbaum

The Gist This article delves into the emerging text-to-video AI technologies, highlighting OpenAI's new tool, Sora, which is set to redefine visual content creation.

Why it Matters With the generative AI market poised to hit $200 billion by 2032, understanding and integrating AI into marketing workflows is becoming crucial. Most professionals are already utilizing AI, and staying ahead of this curve is essential to maintaining a competitive edge.

Your Next Steps Master AI basics, monitor ethical implications, watch for viral AI-driven trends.


Hubspot | Why Marketers Should Be Excited About LinkedIn’s New CTV Ads for B2B Campaigns by Alex White

The Gist LinkedIn’s making waves with its innovative new strategy —the launch of Connected TV (CTV) ads, enabling B2B marketers to reach decision-makers right in their living rooms. This game-changing tool extends the reach of LinkedIn campaigns to platforms like Roku, Samsung, and NBCUniversal, offering a new dimension to targeted advertising.

Why it matters: LinkedIn's foray into CTV ads represents a significant evolution in B2B marketing strategies, allowing marketers to tap into an audience of 60 million households and over 105 million devices in the US and Canada. With high viewability and targeted advertising, CTV offers an unparalleled opportunity to enhance brand presence and engagement.

Your Next Steps

  • Evaluate CTV for Your Marketing Mix: Consider how LinkedIn Connected TV can integrate into your current marketing strategy to enhance visibility and reach.

  • Understand the Benefits: Recognize the unique advantages of CTV, including targeted advertising, high viewability, brand safety, cost-effectiveness, and measurable results.

  • Monitor and Measure: Leverage LinkedIn’s collaboration with industry leaders for advanced audience measurement and brand impact studies to optimize and prove the effectiveness of your CTV campaigns.Discover how LinkedIn's Connected TV (CTV) ads can expand your reach to decision-makers in their homes, utilizing platforms like Roku and NBCUniversal for targeted advertising.


Cool New Things in the Eco Space



Targeting Gen Z: Consumer Insights

Insights into engaging and understanding Gen Z consumers effectively:

Chain Store Age | What Drives Gen Z Purchases and Loyalty by Dan Berthiaume

The Gist A recent survey by SheerID reveals Gen Z's preference for discounts, free shipping, and exclusive offers, shedding light on effective strategies for engaging this key demographic.

Why it matters Over 40% of Gen Z are swayed by consistent discounts, while exclusive offers significantly increase their likelihood of purchase and loyalty program participation. This insight is crucial for brands looking to optimize their marketing strategies to resonate with young consumers.

Your Next Steps

  • Leverage Exclusive Offers: Integrate exclusive discounts and perks like free shipping or gifts to attract Gen Z buyers.

  • Enhance Emotional Connections: Develop marketing campaigns that foster emotional connections through exclusive and personalized offers.

  • Utilize Preferred Communication Channels: Focus on social media, email, and text messaging to communicate offers effectively, aligning with Gen Z’s preferred methods of brand interaction.


Mashable | Gen Z Mostly Doesn't Care if Influencers Are Actual Humans by Elizabeth de Luna

The Gist Sprout Social's 2024 Influencer Marketing Report reveals that Gen Z may not prioritize authenticity as highly as older generations do when it comes to influencers. The study, drawing on feedback from 2,000 respondents in the US and UK, highlights that 46% of Gen Z are more interested in brands that work with AI-generated influencers.

Why it matters This shift suggests a unique opportunity for brands to innovate in their influencer marketing strategies by integrating AI influencers, which could resonate well with Gen Z's preferences and viewing habits.

Your Next Steps Consider AI influencers, analyze engagement metrics, stay informed on AI regulations and effective use in campaigns.


Chain Store Age | Gen Z Big on In-Store Shopping by Marianne Wilson


The Gist Contrary to the digital-first stereotype, 30.77% of Gen Z consumers show a significant inclination towards physical retail, the highest among all generations, according to a study by 2 Visions.

Why it matters This shift represents a vibrant opportunity for retail brands to innovate within their physical spaces and create a value-based, omnichannel approach tailored to the most digitally connected generation.

Your Next Steps Enhance in-store experiences, develop omnichannel strategies, tailor strategies to regional shopping preferences.



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