The Weekly Roundup 🤠4/18/2024
I know I know, what with tax season and all you may not have had time to check all your marketing newsletters! But don’t worry, i’ve got you ;)
Here’s what you missed last week.
ChannelX | Ecommerce trends & decisive shift in digital marketing landscape by Chris Dawson
The Gist Forward-thinking retailers are prioritizing community engagement and embracing a holistic marketing approach to navigate the evolving landscape. Urgency surrounds brand building, particularly with lower advertising costs on platforms like Meta and TikTok. Despite rumors, data reveals a split between successful and struggling brands in paid social, emphasizing the need for swift action.
Why it matters Adapting to these trends ensures retailers stay competitive and resilient in today's market. Community engagement and strategic timing are key to sustained growth and success.
CSA | How Emerging Tech Can Drive Profitable E-commerce Growth in 2024 by Pete Elmgren
The Gist Retailers are leveraging AI and strategic partnerships to drive growth in e-commerce, while also prioritizing sustainability. These innovations optimize operations and enhance customer experiences, crucial for staying competitive.
Why it matters Adapting to these trends ensures retailers remain competitive and resilient in today's market, driving growth and success in the digital landscape.
Your Next Steps
Consider using AI tools for inventory management.
Seek out partnerships with complementary businesses.
Introduce small changes to reduce waste in logistics and returns.
HubSpot | The Psychology of Short-Form Content: Why We Love Bite-Sized Videos by Erica Santiago
The Gist Short-form videos have become all the rage lately, thanks to our ever-shrinking attention spans and the sheer convenience they offer. Whether you're a marketer or just a casual viewer, these bite-sized videos are winning hearts for being quick, snappy, and oh-so-easy to digest.
Why We Care Jumping on the short-form video bandwagon isn't just trendy – it's essential for keeping your brand in the game and connecting with your audience in today's hyper-fast digital world. Understanding why people love these videos can help you craft content that stands out and grabs attention.
What you could do
Dive into platforms like TikTok, YouTube Shorts, and Instagram Reels to showcase your brand in short bursts of awesomeness.
Keep your content punchy and engaging – think snackable, not a full-course meal.
Team up with influencers or creators who know their way around short-form content to reach even more eyeballs.
Keep an eye on your video stats and tweak your strategy as needed to keep those views rolling in
TopRank Marketing | 5 Reasons Why A Content Audit is Useful
The Gist An SEO content audit is essential for improving your website's performance in search rankings. It’s a process that evaluates and improves your site’s content for better user experience and search engine visibility. Regular content audits are crucial, with 61% of marketers doing them at least twice a year, as per Semrush.
Why we give a shi*t Content audits are vital for maintaining a strong online presence and ensuring your website stays aligned with your business goals. They can significantly impact your site's SEO and user engagement.
Your Next Steps:
Hire e-coco to perform a comprehensive content audit.
Use their insights to optimize your website's content and SEO performance.
Focus on updating and improving content as suggested in the audit to enhance your site's visibility and user experience.
Prioritize Google optimization but don’t overlook other key referrers like Bing and Facebook.
Ready for a content audit?
We’ll have yours ready in under 2 weeks.
MarketingProfs | The Largest Traffic Referrers on the Web by Ayaz Nanji
The Gist In the landscape of internet traffic, Google reigns supreme, accounting for 63% of all U.S. traffic directed by the top 170 domains. SparkToro's analysis of Datos data unveils a highly concentrated referral market, with top domains such as Facebook, Bing, and Reddit dominating the field. Remarkably, Google's influence is even stronger among longtail websites, driving 72% of traffic to sites outside of the top 170.
Why it matters For anyone looking to boost their website's visibility, this data is a gold mine. It reveals that success in the digital space is heavily tied to visibility on major referrers, especially Google. This isn't just about staying relevant—it's about understanding the gatekeepers of web traffic. For marketers, the implications are clear: position your content where it matters most.
Your Next Steps:
Focus on SEO strategies to enhance your visibility on Google, especially since it's the primary source of traffic to longtail and popular sites alike.
Develop a strong presence on other significant traffic-driving platforms like Bing, Facebook, and Reddit to diversify your traffic sources.
Tailor your content to be more discoverable by these dominant domains, optimizing for their algorithms and user preferences.
Monitor traffic analytics to understand the referral patterns to your site, and adjust your strategies to align with these trends for maximum reach.
HubSpot | 5 Psychological Tactics to Write Better by Phill Agnew
The Gist Emails can be a potent tool in marketing, but crafting them requires a keen understanding of human psychology. Phill Agnew of HubSpot outlines five psychological tactics that can transform your email strategy, drawing on cognitive biases to improve open and click-through rates.
Why it matters Effective email marketing taps into innate human tendencies. By leveraging principles like loss aversion and the curiosity gap, marketers can craft emails that not only catch attention but also drive action, proving to be a game-changer in the competitive digital space
Your Next Steps
Implement loss aversion and curiosity in subject lines to boost open rates.
Highlight social proof to leverage the bandwagon effect in your emails.
Conduct A/B tests with these tactics to refine and perfect your email strategy.
Thanks for reading! If you came across any other cool articles, let us know. We’re always looking for new sources and news to stay up to date.
And don’t forget, if theres anything you need in terms of branding, content, or design, we’re here ;) Till next week!