The Weekly Roundup 🤠 4/24/24

I know I know, what with the beautiful weather and Earth Day, and all you may not have had time to check all your marketing newsletters! But don’t worry, i’ve got you ;)

Here’s what you missed last week.

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For: The TikTok Tacticians keeping up with the platform changes

• TikTok's answer to Instagram, Notes, is rolling out

• A TikTok ban would probably also take down CapCut, Lemon8, and more

• Luxe Collective Luxury Retail now on TikTok Shop

• TikTok Shop teams up with resellers to launch preloved luxury category

Here are some big brands responding to Eco Trends:

• 'Taste of Zero Waste': Hilton launches zero waste menus at flagship UK hotels

• Nicki Minaj invests in sustainable footwear brand Løci

• The Dairy Alliance Introduces Groundbreaking Bulk Milk Dispensers in Georgia and South Carolina Schools

• SodaStream® champions sustainability empowering consumers towards greener living

• Walmart pursues packaging, recycling initiatives

Retail Customer Experience | GenAI investment top priority for nearly half of businesses

For: The forward-thinking Marketing Guru who's ready to swap spreadsheets for AI smarts.

The Gist Almost half of the boardroom honchos are eyeing generative AI as their next investment play, with KPMG’s latest buzz showing that the cool crowd of businesses with billion-dollar pockets is setting aside serious coin for GenAI. It's all about turning data into dividends and routine into revenue.

Why it matters Hop on the GenAI wave, and you're looking at emails that practically write themselves and strategies that morph with the market. It’s not just about keeping up; it’s about leading the pack with smarter tools that deliver not only on the bottom line but also on team morale.

Your Next Steps

1. Start weaving GenAI into your email game to serve up hyper-personalized content that doesn't just ping inboxes but piques interest.

2. Crunch the numbers with GenAI analytics to pinpoint what sings to your audience and turns those clicks into conversions.

3. Rally your squad for a GenAI training sesh — because who says you can't teach savvy marketers new tricks?

Businesswire | Three in Four U.S. Shoppers Embrace Omnichannel, Merging Digital and Physical Shopping Journeys

For: The Eco-Conscious Commerce Captain steering a sustainable small biz ship

Summary A whopping 73% of U.S. shoppers are weaving their digital and physical shopping threads together, using methods like buy-online-pickup-in-store to tailor a seamless buying journey, as per new insights from ShipStation and Retail Economics. It's not just about clicking 'add to cart'; it’s about a smooth sail from screen to store.

Why it matters This trend is a giant green flag for eco-conscious businesses: integrating digital with bricks-and-mortar can cut down on unnecessary shipping and returns, shrinking your carbon footprint while expanding customer satisfaction. Plus, with younger shoppers almost four times as likely to use social media as their shopping compass, this is your cue to plot a course that harmonizes online presence with tangible experiences.

Your Next Steps:

1. Map the Treasure: Pinpoint where your digital meets physical—maybe it's a pop-up shop or a local market stand. Let your online community know where they can touch and feel the eco-friendly materials you brag about online.

2. Sail the Social Seas: Drop anchor on platforms like Instagram or TikTok. Use them not just to flaunt your products but to guide followers on how to find them offline.

3. Eco-friendly Exchanges: Smooth out your returns policy to make it as green as it is user-friendly. Think local drop-offs or in-store perks for returns to keep more products in circulation and less in transit.

Embracing these strategies not only steadies your vessel but also ensures it’s riding the wave of future retail trends, all while keeping the planet in mind.

MarketingProfs | How AI Search Will Change Your Content Strategy

For: The Solo SEO Strategist navigating the digital marketing landscape

Summary AI's role in SEO and content creation is evolving, shifting the focus towards a blend of high-tech and high-touch strategies. This shift underlines the growing importance of integrating artificial intelligence with human creativity to enhance the quality and relevance of content.

Why it matters As a one-person marketing team or startup CEO, understanding how AI influences search behaviors and content engagement is crucial. The trend moves away from traditional keyword-heavy strategies to a more nuanced approach where quality and user engagement are paramount, reflecting a significant shift in how content must be crafted to succeed in modern SEO.

Your Next Steps:

1. Leverage AI for Content Ideation: Use AI tools for generating content ideas and structuring drafts, but infuse each piece with your personal insight and expertise, particularly around sustainability.

2. Prioritize Content Quality Over Quantity: Invest more time in creating fewer, but more impactful articles that reflect true expertise and offer genuine value to your audience.

3. Adapt to Conversational Search Trends: Analyze conversational AI patterns and integrate these insights into your content strategy to better meet the evolving expectations of your audience and search engines.

This balanced approach allows you to harness AI's capabilities while ensuring your content remains authentic and engaging.

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Check back in next week for more updates on content, strategy, eco, and branding!