The Weekly Roundup 🤠 6/5/24
While you blinked: Gen Alpha is driving marketing trends and Google’s privacy leaks are causing concern! Here’s your marketing update!
Instagram Tests Unskippable Ads
TechCrunch reports that Instagram is testing unskippable ads, which require users to view ads before continuing to browse. This move aims to increase ad engagement and revenue, similar to YouTube's model. According to a Meta spokesperson, this test could significantly enhance advertiser value by guaranteeing that ads reach the audience.
Pro: Increased Ad Engagement and Revenue
By forcing users to view ads, advertisers are guaranteed that their content reaches the audience, leading to higher ad view rates and potentially better conversion rates.
Con: Potential User Backlash and Decreased User Engagement
Users accustomed to a seamless browsing experience might find mandatory ad breaks intrusive and frustrating. This negative sentiment could drive users away from the platform, decreasing overall engagement.
Gen Alpha Parents Are Learning About Brands and Products from Their Kids
Retail Brew highlights a survey by DKC’s analytics group, revealing that 95% of Gen Alpha parents learn about new products or brands from their children. Furthermore, 49% of these parents' purchasing decisions are influenced by their child's opinions. Gen Alpha children, aged 8 to 13, significantly impact household buying choices and possess spending power through various means like chores and online selling.
Top 4 Statistics:
95% of Gen Alpha parents learn about new products or brands from their children.
49% of these parents’ purchasing decisions are influenced by their child’s opinion.
90% of Gen Alpha children find ways to make money through chores, allowance, online selling, or reselling.
92% of parents surveyed said their children are great at finding “interesting new products.”
Leverage Kid-Friendly Content Create engaging and educational content that appeals to Gen Alpha, making your products attractive to both children and their parents. Utilize popular platforms and collaborate with influencers who resonate with this demographic.
Google Leak Reveals Problematic Privacy Practices
An internal leak revealed by Tech.co exposes Google's problematic privacy practices, including recording children's voices, tracking license plate numbers, and accessing private user videos. Although most issues have been resolved, this incident highlights significant lapses in Google's data protection measures.
Top 3 Concerns:
User Trust Erosion: Poor privacy practices can erode user trust, leading to decreased engagement and potential loss of customers.
Legal and Compliance Risks: Mishandling sensitive data can result in severe legal repercussions and fines for non-compliance with data protection regulations.
Reputational Damage: Negative publicity and user backlash can cause long-term damage to a company's reputation.
Conduct Regular Security Audits Learn from Google's mistakes and perform frequent audits of your security systems to identify vulnerabilities. Implementing strong data privacy policies and maintaining transparency with users will build trust and protect your brand's reputation.
Great Articles and Marketing Tips from this week:
How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value
The BRanding Journal talks about how aesthetic empathy involves understanding and leveraging the sensory preferences of customers to create delightful, emotionally engaging experiences. This approach can significantly enhance brand loyalty, differentiation, and overall customer satisfaction.
Our Marketing Tip:
Create Multisensory Brand Experiences Integrate elements that appeal to multiple senses—such as visuals, sounds, and scents—into your brand touchpoints to enhance the overall customer experience. This approach fosters deeper emotional connections with customers.
Your B2B Social Media Plan Needs to Include These 8 Steps
A successful B2B social media marketing plan involves understanding your audience, selecting the right channels, and engaging in active social listening to create valuable content and build a strong community. This comprehensive approach ensures that your brand effectively reaches and resonates with its target audience.
Our Marketing Tip
Engage in Social Listening and Sentiment Analysis Use tools to monitor brand mentions, industry conversations, and competitor activity. This will inform your content strategy and help you address audience needs and concerns proactively, ensuring your social media efforts resonate effectively.
Kiss Lurk-and-Leave Goodbye: 5 Ways to Convert Your Website Traffic
HubSpot’s Jenna Kutcher outlines five strategies to convert website visitors into long-term customers by optimizing pop-ups, sidebars, CTAs, contact forms, and integrating other channels. These methods aim to capture visitor information and guide them through a curated, engaging online journey.
A Few Tips:
Optimize Your Pop-Up Strategy Implement well-timed, relevant pop-ups to capture visitor information and encourage conversions. Ensure the subject of your pop-ups relates to what your website visitors are already viewing for maximum effectiveness.
Simplify Your Contact Forms Design simple, inviting contact forms and place them prominently on your website to encourage potential clients to get in touch easily. Avoid overwhelming visitors with too many fields to increase the likelihood of form submissions.
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