The Weekly Roundup 🤠 5/30/24
Time to take a break from that gorgeous weather we've been having ☀️ Here's a few things to catch up on in marketing & sustainability from the past week!
Let's think of the planet first ;) here are your eco-news:
💸 Biden-Harris Administration Announces More Than $12 Million to Support Local Projects to Save Energy
⚡🚌 USA: Nearly $900 Million for 3,400 Clean Electric School Buses
🌬️ Zero-Emission Vehicles Sales Still Going Well In California
🗼Designer of world’s tallest building wants to build kilometre-high skyscrapers for energy storage
🇷🇴 Romania’s Tender for Hydrogen-Powered Trains Fails Due to Lack of Bids
Ok! Let's deep dive into the latest brand and content tactics!
Copyblogger Media | How to Do Keyword Research: Steps, Examples, and Tools by Jon Nastor
The Gist: Jon Nastor explores advanced keyword research techniques to optimize SEO and direct targeted traffic.
Why It Matters: Effective keyword research enhances SEO, aiding businesses in more accurately engaging their target audience.
Actionable Steps:
Start with Broad Terms: Identify and refine broad keywords pertinent to your business.
Analyze Competitors: Utilize tools to evaluate competitors' keyword strategies.
Focus on Search Intent: Tailor content to align with the intent behind search queries to bolster relevance and user engagement.
Hootsuite | Experiment: How Many Instagram Stories Should You Post? by Sarah Israel
The Gist: Sarah Israel investigates the impact of posting frequency on Instagram Stories' reach and engagement, finding better performance with fewer daily posts.
Why It Matters: Knowing the optimal number of daily Instagram Stories helps maximize engagement without overwhelming followers.
Her Results:
📊 Week 1 Results: Posting 1-2 Stories per day - Average Reach: 131.1, Average Engagement: 2.47%, Average Impressions: 132.3 per Story.
📊 Week 2 Results: Posting 5-10 Stories per day - Average Reach: 103.2, Average Engagement: 1.71%, Average Impressions: 104.2 per Story.
🔍 Best Performing Content: Static photo posts outperformed other types with higher reach and engagement across both weeks.
👥 Follower Preferences: Less frequent, high-quality Stories yielded better engagement and reach, challenging the initial hypothesis that more is better.
TopRank Marketing | Here’s How You Can Get More SEO Juice Out of Your Blog by Harry Mackin
The Gist: Here's a comprehensive guide on how to enhance the SEO value of blog content, stressing the importance of integration into broader content strategies:
Why It Matters: Blogs are essential for content distribution, vital for attracting relevant traffic and establishing domain authority.
Quick Rundown:
📉 Brand Memorability: Blogs at the top of the funnel enhance brand memorability, making audiences more likely to remember your brand when they're ready to purchase.
🔍 Search Intent Alignment: Matching content with the user's search intent is crucial for Google rankings, which prioritize comprehensively meeting user needs.
🔗 Cluster Strategy: Utilizing a cluster-based keyword approach can significantly boost topical authority, essential for ranking well in search engines.
🔄 Content Refresh: Updating old content can revive its relevance and rankings, as Google increasingly favors freshly updated information.
HubSpot | How to Write a Budget Proposal (+ Free Template) by Jaida Temperly
The Gist: Jaida Temperly offers a thorough guide on crafting effective budget proposals to boost the likelihood of securing project funding and support.
Why It Matters: Well-crafted budget proposals detail financial needs and communicate strategic project value, crucial for stakeholder buy-in.
Here it is in a Nutshell:
🔍 What is a Budget Proposal? A budget proposal details the financial plans for a project, showing how funds will be used and the benefits expected.
🎯 Importance of a Budget Proposal Essential for gaining stakeholder trust by providing a clear money use plan and showcasing the potential returns on their investment.
🛠️ Anatomy of a Budget Proposal Key sections include Project Details, Timeline, Cost Information, Cost Summary, and Conclusion.
🗓️ Steps to Create a Budget Proposal Define goals, build a timeline, estimate costs, create a cost summary, and reiterate the project’s value.
📈 Best Practices in Budgeting Engage stakeholders early, balance essential needs with desires, and consider long-term implications.
🔄 Effective Strategy Tips Use a cluster-based keyword approach to establish authority on a topic, and refresh content regularly to maintain relevance in search results.
MarketingProfs | Customer Data Platforms for the Modern Marketer by Heidi Bullock
The Gist: Heidi Bullock discusses the indispensable role of Customer Data Platforms (CDPs) in modern marketing, enabling real-time data collection and activation.
Why It Matters: CDPs are vital for marketers to deliver personalized experiences efficiently, ensuring privacy compliance and supporting dynamic marketing strategies.
Actionable Steps:
Integrate a CDP: Centralize customer data for better audience understanding and tailored marketing.
Focus on Privacy and Compliance: Manage consents and privacy preferences across all customer interactions.
Leverage Real-Time Data: Use real-time data processing to make immediate campaign adjustments.
MarketingProfs | The Top Benefits of Customer Behavioral Signal Data for Marketing by Ayaz Nanji
The Gist: Ayaz Nanji emphasizes the significant benefits of using customer behavior signal data in marketing, leading to improved performance marketing and effective segmentation.
Why It Matters: Leveraging customer behavioral data fine-tunes marketing efforts, enhancing customer satisfaction and driving revenue growth.
Actionable Steps:
Implement Data Collection Tools: Integrate systems to gather and analyze customer behavioral data.
Focus on Targeted Segmentation: Use behavioral data for precise audience segmentation.
Measure Impact on Key Metrics: Regularly assess how behavioral data affects key marketing metrics like customer acquisition costs and brand awareness.
Alrighty! Check back in next week for more eco updates and marketing tips!