SMS Marketing Opportunity: How Conversational Commerce can become the core of your marketing strategy

A recent survey by Attentive found that consumers are more comfortable than ever interacting with brands through messaging apps. In fact, 91% of consumers have already opted into at least one brand's SMS program or are interested in doing so. This presents a huge opportunity for climate conscious businesses to engage with customers and close a revenue gap through personalized attention.

The survey also showed that consumers are willing to share personal information in exchange for free shipping, complimentary gifts, and personalized recommendations. This means that brands can collect valuable zero-party data that enables them to deliver tailored experiences and incentives. Plus, SMS marketing is a direct and measurable channel that can drive incremental revenue for businesses.

Attentive's report also highlights that loyalty starts before the first purchase, with 87% of US consumers who subscribe to a brand's SMS channel saying they're likely to make a purchase when interacting with a brand for the first time.

What does this mean for climate conscious brands?

The findings of the State of Conversational Commerce Report provide an opportunity to engage with consumers in a more personalized and interactive way through SMS marketing. Consumers are more comfortable than ever interacting with brands through text messaging, particularly when they feel they are getting value in return. As a result, businesses can leverage SMS marketing to create two-way conversations with consumers that allow them to collect valuable zero-party data, such as location and product preferences, which can be used to deliver more tailored experiences and incentives.

This not only helps to close the revenue gap, but also strengthens customer loyalty and enhances the overall customer experience. Therefore, climate-conscious businesses can benefit from incorporating conversational commerce into their marketing strategy to improve their engagement with consumers and drive revenue growth while also keeping a focus on their commitment to sustainability.

So basically, consumers are willing to spend significant amounts of money on items marketed to them via text, presenting an opportunity for climate focused and high-end brands to meet their customers on the channels they prefer.

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So, what are you waiting for? As a climate conscious business, you have a unique opportunity to engage with your customers through messaging apps and deliver personalized experiences that drive loyalty and revenue. Let's chat and see how we can take advantage of this exciting trend together!