Stay in the loop with e-coco!

We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.

Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.

The Conscious Content Blog

5 Compelling Content Ideas to Attract New Hires for Eco Employers

In today's dynamic job market, winning over top talent demands a multifaceted approach. To captivate the best candidates, a strategic content strategy is key. Discover five innovative content tactics designed to engage potential talent and elevate your company's appeal.

LinkedIn's 'Day in the Life' Series

Instagram's 'Employee Spotlight' Takeovers

Company Blog's 'Innovation Series'

YouTube's 'Meet the Teams' Videos

Twitter's 'Ask Our CEO Anything' Sessions

Employing diverse content strategies on LinkedIn, Instagram, blogs, YouTube, and Twitter enables companies to craft an engaging narrative that allures, engages, and retains top talent. Showcase your vibrant workplace culture and employee stories to stand out in the competitive market. Learn more about efficient content creation with e-coco's unlimited design subscription. Book a call today for effortless, engaging content creation.

Read More

The Luxury Spending Surge: What Eco-Friendly Luxury Fashion. Brands Need to Know

Discover the latest shifts in luxury consumer sentiment and how eco-conscious luxury fashion brands can adapt their content strategies to align with evolving preferences. Dive into key takeaways and statistics from the Saks Luxury Pulse survey, offering insights on sustainability, authenticity, and crafting engaging content in the dynamic luxury market.

Read More

5 Loyalty Tactics Every Eco-Friendly Retailer Should Try (With Content Ideas!)

Unlock the secret to sustainable customer loyalty with these game-changing strategies for eco-conscious retailers:

Dive deep into shopper insights 📊

Elevate your brand with an exclusive "Loyalty Day" 🎉

Offer unmatched, exclusive perks 🛍️

Combat rising prices with smart deals 💰

Step up your delivery game in an Amazon Prime world 🚚

Craft a unique customer experience with data-driven insights, exclusive events, and unbeatable perks. In a world of fleeting loyalty, stand out by truly understanding and valuing your eco-conscious shoppers. #EcoFriendlyRetail #LoyaltyMarketing #SustainableShopping

🔗 Read more for content ideas to bring these tactics to life!

Read More

Your Eco-Friendly Store is Failing Customers'​ Online Search Expectations. Here are 3 Ways to Fix That.

Discover why meeting online customer search expectations is crucial for sustainable e-commerce success. According to a recent Nosto survey, a staggering 80% of online consumers leave e-commerce sites due to subpar on-site search experiences. This represents a significant missed opportunity for eco-conscious businesses. Learn how to stand out in the competitive e-commerce arena with personalized search results, relevant content, and a seamless customer experience. By aligning your online store with sustainability and implementing these strategies, you can meet customer expectations and secure a bright future for your eco-friendly brand.

Read More

SMS Marketing Opportunity: How Conversational Commerce can become the core of your marketing strategy

Explore the transformative trend of the store-within-a-store concept, a strategy where smaller brands partner with larger retailers to create mini-mall environments within existing stores. Discover how this innovative approach not only offers fresh and exclusive offerings to consumers but also fosters symbiotic relationships between brands, promoting sustainability and testing the market viability for future standalone stores.

Read More

The Brand Strategy that's Dominating its way Through Retail.

Explore the transformative trend of the store-within-a-store concept, a strategy where smaller brands partner with larger retailers to create mini-mall environments within existing stores. Discover how this innovative approach not only offers fresh and exclusive offerings to consumers but also fosters symbiotic relationships between brands, promoting sustainability and testing the market viability for future standalone stores.

Read More

The Shift to Owned and Earned Content: What It Means for Digital Advertising

Explore the emerging trend of retailers moving away from paid advertising to focus on owned and earned content creation. Based on a recent Bazaarvoice survey, this article delves into the reasons behind this shift and the potential it holds for creating more authentic and engaging consumer experiences. Learn how to adapt your strategy to resonate with today's consumers

Read More

Unlock the Power of Omnichannel Marketing in 2023: Why Brands Need to Be Versatile and Consistent Across All Channels

Explore the pivotal role of omnichannel marketing in 2023 as climate tech companies adapt to changing market dynamics. Learn how leveraging multiple channels, from online marketplaces to physical stores, can create a seamless and personalized customer journey, fostering loyalty and driving success in a post-pandemic world.

Read More

The Risks and Rewards of TikTok for Brands: What Senator Josh Hawley's Report Means for Marketers

Stay ahead in the evolving social media landscape and safeguard your brand's outreach. Explore the potential impact of recent TikTok controversies on U.S. brands and retailers. Learn why diversifying your marketing strategy across multiple platforms is a wise move in the face of uncertainty.

Read More

3 shocking Consumer Behavior Shifts Discovered by HubSpot

Stay ahead of evolving consumer trends with insights from HubSpot's 2023 State of U.S. Consumer Trends Report. Discover the growing preference for social media shopping, the influence of small businesses, and the impact of corporate responsibility. Learn how aligning your marketing strategy with eco-conscious values can make a difference in your competitive edge.

Read More

Unlocking the Power of Gen Z: How Sustainability and Climate-Focused Companies Can Leverage Insights to Reach the Next Generation of Consumers

Discover the latest insights into Gen Z consumer behavior and tap into this tech-savvy generation's preferences. From their social media habits on TikTok and Snapchat to their love for gamified marketing, learn how to tailor your strategies to reach Gen Z where they are most engaged. With a focus on sustainability and climate-friendly products, you can connect with this influential demographic and drive responsible growth for your brand.

Read More

Green and Tailored: How Personalization is Revolutionizing Eco-Retailing

Unlock the power of personalization in e-commerce as summer transitions to the holiday season. Learn why major players are investing in tailored shopping experiences and how eco-conscious brands can leverage this trend. Explore strategies to connect with your audience through storytelling, recommendation engines, and engaging content, all while navigating the challenges of the green landscape. Start early, plant the seeds of personalized content, and make this holiday season the most sustainable one yet for your eco-brand.

Read More

Nurturing Your Brand in the Gen-Z Ecosystem

Cultivate success in the Gen-Z ecosystem with influencer marketing for your agritech, climate tech, or sustainability brand. Explore the power of nano, micro, macro, and mega influencers, reaching millions on top platforms like Facebook, YouTube, Instagram, and TikTok. Discover how to authentically connect with the receptive 18-to-29-year-old demographic and tap into a $6 billion influencer economy. Partner with Ecoco.co for tailored content strategies that foster growth and sustainability

Read More

Why Gen Z Loves Automation and Boomers Prefer Human Interaction

When it comes to your retail customer experience, understanding your target audience's age is crucial. Recent findings from InRule Technology's survey reveal significant differences in how Baby Boomers and Gen Z consumers perceive automation. Gen Z tends to embrace automation, seeing it as a way to enhance privacy, security, personalization, and customer support. In contrast, Baby Boomers often associate automation with reduced human interaction and impersonality. If you're targeting a younger audience, automation and chatbots could be valuable for your CX strategy. However, for older audiences, a more human-centric approach may be preferable. To meet your audience's needs effectively, it's essential to comprehend their attitudes toward technology.

Read More