Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
Content Strategy Unpacked: Tips for Airport Retailers in the Sustainable Space
Discover the resurgence in the travel retail industry as it enters a golden era, presenting a fertile ground for eco-conscious brands to thrive. With the market forecasted to soar to $126.48 billion by 2027, now is the time to leverage sustainable and authentic narratives in your content strategy. Dive deep into the key insights shaping the industry, from the emphasis on local representation to the innovative use of geo-fencing technology. Learn how to tap into the youth market, which commanded a significant 38.11% share of travel retail sales in 2022, and explore the dynamic opportunities awaiting in the travel retail space. Join the conversation as we discuss strategies to carve out your space in this booming industry, fostering connections that are not just profitable, but also kind, conscious, and connected.
The Luxury Spending Surge: What Eco-Friendly Luxury Fashion. Brands Need to Know
Discover the latest shifts in luxury consumer sentiment and how eco-conscious luxury fashion brands can adapt their content strategies to align with evolving preferences. Dive into key takeaways and statistics from the Saks Luxury Pulse survey, offering insights on sustainability, authenticity, and crafting engaging content in the dynamic luxury market.
5 Loyalty Tactics Every Eco-Friendly Retailer Should Try (With Content Ideas!)
Unlock the secret to sustainable customer loyalty with these game-changing strategies for eco-conscious retailers:
Dive deep into shopper insights 📊
Elevate your brand with an exclusive "Loyalty Day" 🎉
Offer unmatched, exclusive perks 🛍️
Combat rising prices with smart deals 💰
Step up your delivery game in an Amazon Prime world 🚚
Craft a unique customer experience with data-driven insights, exclusive events, and unbeatable perks. In a world of fleeting loyalty, stand out by truly understanding and valuing your eco-conscious shoppers. #EcoFriendlyRetail #LoyaltyMarketing #SustainableShopping
🔗 Read more for content ideas to bring these tactics to life!
Your Eco-Friendly Store is Failing Customers' Online Search Expectations. Here are 3 Ways to Fix That.
Discover why meeting online customer search expectations is crucial for sustainable e-commerce success. According to a recent Nosto survey, a staggering 80% of online consumers leave e-commerce sites due to subpar on-site search experiences. This represents a significant missed opportunity for eco-conscious businesses. Learn how to stand out in the competitive e-commerce arena with personalized search results, relevant content, and a seamless customer experience. By aligning your online store with sustainability and implementing these strategies, you can meet customer expectations and secure a bright future for your eco-friendly brand.
How Garlic Bread Can Save the World: M&S's New Sustainability Scheme
Explore how Marks and Spencer, a prominent UK retailer, is taking proactive steps to combat food waste sustainably. Learn about their successful frozen garlic bread initiative, which transforms unsold bread into a delicious, affordable product with a 30-day shelf life. this eco-friendly move reduces food waste and generates revenue, enhances the brand's image, contributes positively to the environment.
4 Key Insights for Climate Conscious Brands: Lessons from the 2023 Sustainability Survey
Dive into the latest survey insights shedding light on the profound influence of sustainability on consumer buying decisions. Conducted by Blue Yonder, this survey is a goldmine of information for professionals in the climate tech and sustainable industry. Discover how nearly half of respondents have shown increased interest in sustainability over the past year, and why 69% are willing to pay extra for sustainable products. However, there are limits to this willingness, with only 4% ready to pay a 20% premium for eco-friendly items. Explore which products consumers are most eager to splurge on, what factors drive their sustainable purchases, and how trust plays a role in their choices. Learn which categories are ripe for loyalty shifts and customer retention in the world of sustainability.
3 Powerful Ways to Leverage Podcasts (Without Starting Your Own!)
Explore three potent avenues to harness the power of podcasts without embarking on your own podcasting journey. Dive into podcast advertising, strategic sponsorships, and impactful guest appearances to engage your audience and elevate your brand's presence. Don't miss out on these podcasting opportunities to connect with your target audience effectively.
Sustainability-Marketed Products Continue to Thrive in 2023
Discover the booming market for sustainability-marketed products, which are now capturing a significant share of purchases according to a recent report by Circana and the NYU Stern Center for Sustainable Business. Learn how aligning your brand with eco-friendly values can not only resonate with a growing base of conscious consumers but also foster loyalty and drive growth in a competitive marketplace.
SMS Marketing Opportunity: How Conversational Commerce can become the core of your marketing strategy
Explore the transformative trend of the store-within-a-store concept, a strategy where smaller brands partner with larger retailers to create mini-mall environments within existing stores. Discover how this innovative approach not only offers fresh and exclusive offerings to consumers but also fosters symbiotic relationships between brands, promoting sustainability and testing the market viability for future standalone stores.
The Brand Strategy that's Dominating its way Through Retail.
Explore the transformative trend of the store-within-a-store concept, a strategy where smaller brands partner with larger retailers to create mini-mall environments within existing stores. Discover how this innovative approach not only offers fresh and exclusive offerings to consumers but also fosters symbiotic relationships between brands, promoting sustainability and testing the market viability for future standalone stores.
Countless Brand Opportunities in Circular Fashion Industry
Dive into the transformative world of circular fashion, where sustainability meets style. This article explores the burgeoning movement led by giants like H&M and thredUP, highlighting the opportunities and challenges that lie ahead in the journey towards a more sustainable and ethical fashion industry. Learn how regulations, recycling innovations, and new business models are shaping the future of fashion.