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We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
The Weekly Roundup 🤠 5/30/24
Time to take a step out of the sunshine and catch up on marketing and sustainability ☀ Here's a quick rundown on what happened this past week:
Eco news:
🌍 Biden-Harris Administration Funding
💸 More than $12 million allocated to support local energy-saving projects.
⚡🚌 USA Electric School Buses Initiative
Nearly $900 million invested for 3,400 clean electric school buses.
🌬️ California's Zero-Emission Vehicle Sales
Sales of zero-emission vehicles continue to perform strongly in California.
🍃 Hydrogen Refueling Stations in California
Air Products to construct a network of hydrogen refueling stations linking Northern and Southern California.
🗼 Kilometre-High Energy Storage Skyscrapers
The world’s tallest building designer proposes skyscrapers for energy storage.
🇷🇴 Romania’s Hydrogen Train Tender
Not enough bids received for Romania’s tender for hydrogen-powered trains.
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Marketing Tips:
📱 IG Insights: Optimal posting—1-2 Instagram Stories daily boosts reach and engagement, debunking the more-is-better myth. Hootsuite
🌐 Target top-funnel content for brand recall and align mid-funnel to user intent for higher conversions. TopRank Marketing
💰 How to write a budget proposal: Clearly outline financial needs and project benefits for decisive stakeholder buy-in. HubSpot
🔍 How to Do Keyword Research: Starting with broad industry terms and honing in on competitors' gaps improves targeted traffic effectively Copyblogger Media
🔄 Customer Data Platforms streamline real-time data activation, crucial for creating timely and personalized consumer interactions. MarketingProfs
📈 Benefits of Customer Behavioral Signal Data: Significantly reduces acquisition costs and enhances brand awareness.
Click below to read on ;)