How Garlic Bread Can Save the World: M&S's New Sustainability Scheme
Marks and Spencer, a leading retailer in the UK, aims to tackle food waste sustainably. M&S has expanded its frozen garlic bread food waste initiative to an additional 125 stores, after a successful trial in 253 stores in 2020. The initiative repurposes unsold baguettes and boules, by transforming them into frozen garlic bread with a shelf life of 30 days. The repurposed bread is sold at an affordable price starting from £1, creating a win-win situation for customers and the environment.
M&S's initiative is a prime example of how sustainability initiatives can not only save money but also generate revenue, create new brand impressions, and positively impact the planet. By repurposing unsold bread, M&S has managed to reduce its food waste significantly while offering customers an affordable and tasty product. This initiative demonstrates that sustainability initiatives do not have to be complex or expensive. Sometimes, simple ideas like repurposing unsold bread can have a massive positive impact on the environment.
In addition to this, M&S has also committed to halving food waste by 2030 and redistributing 100% of its edible surplus by 2025, as part of its Plan A sustainability roadmap. These commitments show that M&S is taking a proactive stance on sustainability, not only to benefit the planet but also to enhance its reputation and bottom line. By prioritizing sustainability, M&S is setting an excellent example for other companies to follow.
As environmentally conscious individuals, it's important to recognize and support companies that prioritize sustainability. M&S's sustainable initiative is an excellent example of how simple ideas can have a significant positive impact. As we strive towards a more sustainable future, let's take inspiration from M&S's initiative and encourage other companies to follow suit.
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