Your Eco-Friendly Store is Failing Customers' Online Search Expectations. Here are 3 Ways to Fix That.
It's no secret that sustainability is becoming a bigger priority for consumers every day. But it seems like e-commerce retailers are dropping the ball when it comes to meeting online customer search expectations. A recent survey conducted by Nosto found that although 69% of customers go straight to an e-commerce site's search bar when they enter a site, 80% leave because the on-site search experience didn't meet their expectations.
This is a major missed opportunity for sustainable businesses. If your customers can't find what they're looking for on your site, they'll take their business elsewhere. But fear not! There are strategies you can implement to make your eco-friendly store stand out in the crowded e-commerce market.
E commerce retailers are dropping the ball. Studies show that 80% of online consumers leave a website because the on-site search experience didn't meet their expectations.
Here's how you fix that.
Personalized Search Results
70% of customers say they are likely to make a purchase if results are personalized, yet 66% of e-commerce retailers fail to offer personalized search results. By implementing personalized search, you'll increase the likelihood of customers finding what they need and making a purchase.
Relevant Content
Provide relevant content such as articles or FAQs that relate to the products customers are searching for. 59% of customers say they are likely to make purchases after consuming this kind of content. By providing helpful information, you're showing customers that you care about their experience and want to provide value beyond just selling products.
Seamless CX (Customer Experience)
Make sure your on-site search experience is easy and frictionless. Customers should be able to easily narrow down their search using appropriate filters, and search results should load quickly. By reducing the frustration of the search experience, customers are more likely to stay on your site and make a purchase.
As sustainable businesses, we have an opportunity to lead the charge in providing an exceptional online shopping experience that aligns with our values. By implementing these strategies, you can make your eco-friendly store stand out in the crowded e-commerce market and provide an experience that truly meets the expectations of your customers. So let's get to work and show the world that sustainable businesses are the future!
Ready to enhance your eco-friendly e-commerce experience? Contact us to explore sustainable content solutions that engage your audience and set your brand apart in the digital marketplace.