Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
Sustainable Death Care: 10 Eco- Friendly Strategies for Funeral Service Entrepreneurs
As environmental consciousness grows, it's crucial to rethink how our final farewells impact the planet. Traditional funerals often involve toxic chemicals and non-biodegradable materials, leaving a significant ecological footprint. Enter sustainable businesses, offering eco-friendly funeral alternatives to reduce this impact. These ventures not only provide greener and cost-effective options but also promote awareness about environmentally responsible funeral practices. For entrepreneurs looking to innovate the death care industry, here are ten inspiring ideas, from green burials to human composting services. By embracing sustainability, entrepreneurs can make a meaningful environmental impact while revolutionizing the funeral industry.
Your Eco-Friendly Store is Failing Customers'β Online Search Expectations. Here are 3 Ways to Fix That.
Discover why meeting online customer search expectations is crucial for sustainable e-commerce success. According to a recent Nosto survey, a staggering 80% of online consumers leave e-commerce sites due to subpar on-site search experiences. This represents a significant missed opportunity for eco-conscious businesses. Learn how to stand out in the competitive e-commerce arena with personalized search results, relevant content, and a seamless customer experience. By aligning your online store with sustainability and implementing these strategies, you can meet customer expectations and secure a bright future for your eco-friendly brand.
How Garlic Bread Can Save the World: M&S's New Sustainability Scheme
Explore how Marks and Spencer, a prominent UK retailer, is taking proactive steps to combat food waste sustainably. Learn about their successful frozen garlic bread initiative, which transforms unsold bread into a delicious, affordable product with a 30-day shelf life. this eco-friendly move reduces food waste and generates revenue, enhances the brand's image, contributes positively to the environment.
4 Key Insights for Climate Conscious Brands: Lessons from the 2023 Sustainability Survey
Dive into the latest survey insights shedding light on the profound influence of sustainability on consumer buying decisions. Conducted by Blue Yonder, this survey is a goldmine of information for professionals in the climate tech and sustainable industry. Discover how nearly half of respondents have shown increased interest in sustainability over the past year, and why 69% are willing to pay extra for sustainable products. However, there are limits to this willingness, with only 4% ready to pay a 20% premium for eco-friendly items. Explore which products consumers are most eager to splurge on, what factors drive their sustainable purchases, and how trust plays a role in their choices. Learn which categories are ripe for loyalty shifts and customer retention in the world of sustainability.
Breaking the Plastic Habit: A blueprint for entrepreneurs looking to make a change
Discover the groundbreaking study unlocking the secrets to sustainable plastic production. Learn how recycling and harnessing CO2 from the air and biomass can revolutionize the plastics industry. Explore the vital role of recycling and how it can reshape production. Uncover the entrepreneurial opportunities in the climate-conscious arena, from recycling innovation to reshaping perceptions about plastics. Get ready to make a positive environmental impact while boosting your business's bottom line.