Unlocking the Power of Gen Z: How Sustainability and Climate-Focused Companies Can Leverage Insights to Reach the Next Generation of Consumers
A new study has revealed some exciting insights about Gen Z consumer behavior that could help you grow your brand and reach a wider audience.
According to strategic marketing consultancy sooth, Gen Z consumers are heavily engaged on social media, with TikTok and #snapchat being their go-to platforms. In fact, TikTok is the primary source of information for one in four Gen Z consumers, and almost half of them are more likely to choose a brand based on the ability to buy directly through social media channels.
But it's not just social media that influences Gen Z consumers. They're also less likely to prioritize interpersonal relationships and are highly skeptical of consumer opinions. However, they're three times as likely to be video gamers and 55% more likely to choose a brand because it provides the opportunity to play a game or win a prize.
How Can you leverage these insights? Consider creating content and campaigns that resonate with Gen Z consumers on their preferred social media platforms. And don't be afraid to gamify your marketing efforts to attract this tech-savvy and game-loving generation.
Additionally, according to the Q1 2023 Consumer Trends Report from e-commerce platform Jungle Scout, 43% of surveyed Gen Z consumers start their online product searches on TikTok, even more than those who start on Google. This indicates a huge opportunity for your brand to leverage TikTok as a key marketing channel and reach your target audience where they are most engaged.
With 32% of Gen Z respondents shopping online at least once daily, it's clear that this generation values convenience and accessibility. By focusing on sustainability and climate-friendly products and offering direct purchasing options through social media channels, you can attract and retain this valuable demographic.
By understanding the unique characteristics and behaviors of Gen Z consumers, your sustainability and climate-focused company can connect with this influential demographic and drive growth in a socially responsible way. From leveraging the right social media platforms to gamifying your brand experience, these insights can help you build lasting relationships with the next generation of consumers. So, start applying these strategies today and see how your brand can make a positive impact on the planet while also driving business success!
If you need help developing a brand strategy that connects with Gen Z and drives sustainable growth, let's chat! As content consultants, we specialize in working with sustainability and climate-focused companies.