Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
5 Loyalty Tactics Every Eco-Friendly Retailer Should Try (With Content Ideas!)
Unlock the secret to sustainable customer loyalty with these game-changing strategies for eco-conscious retailers:
Dive deep into shopper insights 📊
Elevate your brand with an exclusive "Loyalty Day" 🎉
Offer unmatched, exclusive perks 🛍️
Combat rising prices with smart deals 💰
Step up your delivery game in an Amazon Prime world 🚚
Craft a unique customer experience with data-driven insights, exclusive events, and unbeatable perks. In a world of fleeting loyalty, stand out by truly understanding and valuing your eco-conscious shoppers. #EcoFriendlyRetail #LoyaltyMarketing #SustainableShopping
🔗 Read more for content ideas to bring these tactics to life!
Your Eco-Friendly Store is Failing Customers' Online Search Expectations. Here are 3 Ways to Fix That.
Discover why meeting online customer search expectations is crucial for sustainable e-commerce success. According to a recent Nosto survey, a staggering 80% of online consumers leave e-commerce sites due to subpar on-site search experiences. This represents a significant missed opportunity for eco-conscious businesses. Learn how to stand out in the competitive e-commerce arena with personalized search results, relevant content, and a seamless customer experience. By aligning your online store with sustainability and implementing these strategies, you can meet customer expectations and secure a bright future for your eco-friendly brand.
4 Key Insights for Climate Conscious Brands: Lessons from the 2023 Sustainability Survey
Dive into the latest survey insights shedding light on the profound influence of sustainability on consumer buying decisions. Conducted by Blue Yonder, this survey is a goldmine of information for professionals in the climate tech and sustainable industry. Discover how nearly half of respondents have shown increased interest in sustainability over the past year, and why 69% are willing to pay extra for sustainable products. However, there are limits to this willingness, with only 4% ready to pay a 20% premium for eco-friendly items. Explore which products consumers are most eager to splurge on, what factors drive their sustainable purchases, and how trust plays a role in their choices. Learn which categories are ripe for loyalty shifts and customer retention in the world of sustainability.
Sustainability-Marketed Products Continue to Thrive in 2023
Discover the booming market for sustainability-marketed products, which are now capturing a significant share of purchases according to a recent report by Circana and the NYU Stern Center for Sustainable Business. Learn how aligning your brand with eco-friendly values can not only resonate with a growing base of conscious consumers but also foster loyalty and drive growth in a competitive marketplace.
The Brand Strategy that's Dominating its way Through Retail.
Explore the transformative trend of the store-within-a-store concept, a strategy where smaller brands partner with larger retailers to create mini-mall environments within existing stores. Discover how this innovative approach not only offers fresh and exclusive offerings to consumers but also fosters symbiotic relationships between brands, promoting sustainability and testing the market viability for future standalone stores.
The Shift to Owned and Earned Content: What It Means for Digital Advertising
Explore the emerging trend of retailers moving away from paid advertising to focus on owned and earned content creation. Based on a recent Bazaarvoice survey, this article delves into the reasons behind this shift and the potential it holds for creating more authentic and engaging consumer experiences. Learn how to adapt your strategy to resonate with today's consumers
Unlock the Power of Omnichannel Marketing in 2023: Why Brands Need to Be Versatile and Consistent Across All Channels
Explore the pivotal role of omnichannel marketing in 2023 as climate tech companies adapt to changing market dynamics. Learn how leveraging multiple channels, from online marketplaces to physical stores, can create a seamless and personalized customer journey, fostering loyalty and driving success in a post-pandemic world.
3 shocking Consumer Behavior Shifts Discovered by HubSpot
Stay ahead of evolving consumer trends with insights from HubSpot's 2023 State of U.S. Consumer Trends Report. Discover the growing preference for social media shopping, the influence of small businesses, and the impact of corporate responsibility. Learn how aligning your marketing strategy with eco-conscious values can make a difference in your competitive edge.
Unlocking the Power of Gen Z: How Sustainability and Climate-Focused Companies Can Leverage Insights to Reach the Next Generation of Consumers
Discover the latest insights into Gen Z consumer behavior and tap into this tech-savvy generation's preferences. From their social media habits on TikTok and Snapchat to their love for gamified marketing, learn how to tailor your strategies to reach Gen Z where they are most engaged. With a focus on sustainability and climate-friendly products, you can connect with this influential demographic and drive responsible growth for your brand.
Green and Tailored: How Personalization is Revolutionizing Eco-Retailing
Unlock the power of personalization in e-commerce as summer transitions to the holiday season. Learn why major players are investing in tailored shopping experiences and how eco-conscious brands can leverage this trend. Explore strategies to connect with your audience through storytelling, recommendation engines, and engaging content, all while navigating the challenges of the green landscape. Start early, plant the seeds of personalized content, and make this holiday season the most sustainable one yet for your eco-brand.