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We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
Unlocking the Power of Gen Z: How Sustainability and Climate-Focused Companies Can Leverage Insights to Reach the Next Generation of Consumers
Discover the latest insights into Gen Z consumer behavior and tap into this tech-savvy generation's preferences. From their social media habits on TikTok and Snapchat to their love for gamified marketing, learn how to tailor your strategies to reach Gen Z where they are most engaged. With a focus on sustainability and climate-friendly products, you can connect with this influential demographic and drive responsible growth for your brand.
Why Gen Z Loves Automation and Boomers Prefer Human Interaction
When it comes to your retail customer experience, understanding your target audience's age is crucial. Recent findings from InRule Technology's survey reveal significant differences in how Baby Boomers and Gen Z consumers perceive automation. Gen Z tends to embrace automation, seeing it as a way to enhance privacy, security, personalization, and customer support. In contrast, Baby Boomers often associate automation with reduced human interaction and impersonality. If you're targeting a younger audience, automation and chatbots could be valuable for your CX strategy. However, for older audiences, a more human-centric approach may be preferable. To meet your audience's needs effectively, it's essential to comprehend their attitudes toward technology.