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The Conscious Content Blog
Why Gen Z Loves Automation and Boomers Prefer Human Interaction
When it comes to your retail customer experience, understanding your target audience's age is crucial. Recent findings from InRule Technology's survey reveal significant differences in how Baby Boomers and Gen Z consumers perceive automation. Gen Z tends to embrace automation, seeing it as a way to enhance privacy, security, personalization, and customer support. In contrast, Baby Boomers often associate automation with reduced human interaction and impersonality. If you're targeting a younger audience, automation and chatbots could be valuable for your CX strategy. However, for older audiences, a more human-centric approach may be preferable. To meet your audience's needs effectively, it's essential to comprehend their attitudes toward technology.