Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
The Power of Social Shopping and Influencer Commerce for Brands
Discover the latest trends in social shopping and influencer commerce as revealed by a recent Sprout Social survey. Learn how leveraging platforms like Instagram Shops, Facebook Shops, and TikTok Shopping can enhance your brand's visibility, especially among consumers aged 25-40. Delve into the preferences of millennials and the emerging technologies that are shaping the future of online shopping.
3 shocking Consumer Behavior Shifts Discovered by HubSpot
Stay ahead of evolving consumer trends with insights from HubSpot's 2023 State of U.S. Consumer Trends Report. Discover the growing preference for social media shopping, the influence of small businesses, and the impact of corporate responsibility. Learn how aligning your marketing strategy with eco-conscious values can make a difference in your competitive edge.
Why Gen Z Loves Automation and Boomers Prefer Human Interaction
When it comes to your retail customer experience, understanding your target audience's age is crucial. Recent findings from InRule Technology's survey reveal significant differences in how Baby Boomers and Gen Z consumers perceive automation. Gen Z tends to embrace automation, seeing it as a way to enhance privacy, security, personalization, and customer support. In contrast, Baby Boomers often associate automation with reduced human interaction and impersonality. If you're targeting a younger audience, automation and chatbots could be valuable for your CX strategy. However, for older audiences, a more human-centric approach may be preferable. To meet your audience's needs effectively, it's essential to comprehend their attitudes toward technology.