Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
Embracing Playfulness: The Strategic Edge in 2024's Brand Marketing
Explore the power of play in brand marketing with e-coco. Discover how modern brands like Barbie, McDonald's, and the innovative Netflix-Nike collaboration are using playful strategies for customer engagement and resilience. Embrace playfulness for brand growth and community building in the 2020s.
9 Effective Content Strategy Frameworks for Scalability and Adaptability in Business
Master scalable and adaptable content strategies with e-coco's guide to essential frameworks like the Content Marketing Institute Framework and Hub and Spoke Model. Enhance your digital marketing for business growth in today's dynamic market.
Content Strategy Unpacked: Tips for Airport Retailers in the Sustainable Space
Discover the resurgence in the travel retail industry as it enters a golden era, presenting a fertile ground for eco-conscious brands to thrive. With the market forecasted to soar to $126.48 billion by 2027, now is the time to leverage sustainable and authentic narratives in your content strategy. Dive deep into the key insights shaping the industry, from the emphasis on local representation to the innovative use of geo-fencing technology. Learn how to tap into the youth market, which commanded a significant 38.11% share of travel retail sales in 2022, and explore the dynamic opportunities awaiting in the travel retail space. Join the conversation as we discuss strategies to carve out your space in this booming industry, fostering connections that are not just profitable, but also kind, conscious, and connected.
Sustainability-Marketed Products Continue to Thrive in 2023
Discover the booming market for sustainability-marketed products, which are now capturing a significant share of purchases according to a recent report by Circana and the NYU Stern Center for Sustainable Business. Learn how aligning your brand with eco-friendly values can not only resonate with a growing base of conscious consumers but also foster loyalty and drive growth in a competitive marketplace.
The Shift to Owned and Earned Content: What It Means for Digital Advertising
Explore the emerging trend of retailers moving away from paid advertising to focus on owned and earned content creation. Based on a recent Bazaarvoice survey, this article delves into the reasons behind this shift and the potential it holds for creating more authentic and engaging consumer experiences. Learn how to adapt your strategy to resonate with today's consumers
Unlock the Power of Omnichannel Marketing in 2023: Why Brands Need to Be Versatile and Consistent Across All Channels
Explore the pivotal role of omnichannel marketing in 2023 as climate tech companies adapt to changing market dynamics. Learn how leveraging multiple channels, from online marketplaces to physical stores, can create a seamless and personalized customer journey, fostering loyalty and driving success in a post-pandemic world.
The Risks and Rewards of TikTok for Brands: What Senator Josh Hawley's Report Means for Marketers
Stay ahead in the evolving social media landscape and safeguard your brand's outreach. Explore the potential impact of recent TikTok controversies on U.S. brands and retailers. Learn why diversifying your marketing strategy across multiple platforms is a wise move in the face of uncertainty.
Nurturing Your Brand in the Gen-Z Ecosystem
Cultivate success in the Gen-Z ecosystem with influencer marketing for your agritech, climate tech, or sustainability brand. Explore the power of nano, micro, macro, and mega influencers, reaching millions on top platforms like Facebook, YouTube, Instagram, and TikTok. Discover how to authentically connect with the receptive 18-to-29-year-old demographic and tap into a $6 billion influencer economy. Partner with Ecoco.co for tailored content strategies that foster growth and sustainability