Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
The Luxury Spending Surge: What Eco-Friendly Luxury Fashion. Brands Need to Know
Discover the latest shifts in luxury consumer sentiment and how eco-conscious luxury fashion brands can adapt their content strategies to align with evolving preferences. Dive into key takeaways and statistics from the Saks Luxury Pulse survey, offering insights on sustainability, authenticity, and crafting engaging content in the dynamic luxury market.
The Brand Strategy that's Dominating its way Through Retail.
Explore the transformative trend of the store-within-a-store concept, a strategy where smaller brands partner with larger retailers to create mini-mall environments within existing stores. Discover how this innovative approach not only offers fresh and exclusive offerings to consumers but also fosters symbiotic relationships between brands, promoting sustainability and testing the market viability for future standalone stores.
Countless Brand Opportunities in Circular Fashion Industry
Dive into the transformative world of circular fashion, where sustainability meets style. This article explores the burgeoning movement led by giants like H&M and thredUP, highlighting the opportunities and challenges that lie ahead in the journey towards a more sustainable and ethical fashion industry. Learn how regulations, recycling innovations, and new business models are shaping the future of fashion.