Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
Sustainable Death Care: 10 Eco- Friendly Strategies for Funeral Service Entrepreneurs
As environmental consciousness grows, it's crucial to rethink how our final farewells impact the planet. Traditional funerals often involve toxic chemicals and non-biodegradable materials, leaving a significant ecological footprint. Enter sustainable businesses, offering eco-friendly funeral alternatives to reduce this impact. These ventures not only provide greener and cost-effective options but also promote awareness about environmentally responsible funeral practices. For entrepreneurs looking to innovate the death care industry, here are ten inspiring ideas, from green burials to human composting services. By embracing sustainability, entrepreneurs can make a meaningful environmental impact while revolutionizing the funeral industry.
4 Key Insights for Climate Conscious Brands: Lessons from the 2023 Sustainability Survey
Dive into the latest survey insights shedding light on the profound influence of sustainability on consumer buying decisions. Conducted by Blue Yonder, this survey is a goldmine of information for professionals in the climate tech and sustainable industry. Discover how nearly half of respondents have shown increased interest in sustainability over the past year, and why 69% are willing to pay extra for sustainable products. However, there are limits to this willingness, with only 4% ready to pay a 20% premium for eco-friendly items. Explore which products consumers are most eager to splurge on, what factors drive their sustainable purchases, and how trust plays a role in their choices. Learn which categories are ripe for loyalty shifts and customer retention in the world of sustainability.
Breaking the Plastic Habit: A blueprint for entrepreneurs looking to make a change
Discover the groundbreaking study unlocking the secrets to sustainable plastic production. Learn how recycling and harnessing CO2 from the air and biomass can revolutionize the plastics industry. Explore the vital role of recycling and how it can reshape production. Uncover the entrepreneurial opportunities in the climate-conscious arena, from recycling innovation to reshaping perceptions about plastics. Get ready to make a positive environmental impact while boosting your business's bottom line.
Sustainability-Marketed Products Continue to Thrive in 2023
Discover the booming market for sustainability-marketed products, which are now capturing a significant share of purchases according to a recent report by Circana and the NYU Stern Center for Sustainable Business. Learn how aligning your brand with eco-friendly values can not only resonate with a growing base of conscious consumers but also foster loyalty and drive growth in a competitive marketplace.
The Brand Strategy that's Dominating its way Through Retail.
Explore the transformative trend of the store-within-a-store concept, a strategy where smaller brands partner with larger retailers to create mini-mall environments within existing stores. Discover how this innovative approach not only offers fresh and exclusive offerings to consumers but also fosters symbiotic relationships between brands, promoting sustainability and testing the market viability for future standalone stores.
Countless Brand Opportunities in Circular Fashion Industry
Dive into the transformative world of circular fashion, where sustainability meets style. This article explores the burgeoning movement led by giants like H&M and thredUP, highlighting the opportunities and challenges that lie ahead in the journey towards a more sustainable and ethical fashion industry. Learn how regulations, recycling innovations, and new business models are shaping the future of fashion.
10 Content Ideas to curb “Abandoned Cart Syndrome”
Discover tailored strategies for eco-entrepreneurs to combat 'abandoned cart syndrome.' Harness the power of content to amplify your sustainable brand's impact, ensuring eco-products resonate with buyers. A guide to marrying sustainability and business growth.