Stay in the loop with e-coco!
We're e-coco, and this is where we dive into the exciting world of content strategy and sustainability. It all began with a passion for content and a deep love for our planet. We've been sharing insights, exploring new horizons, and sparking conversations.
Interested in something you see and want to say something? Our founder, Arletta Gromek (who writes most of these articles!), is always excited to exchange ideas.
The Conscious Content Blog
Content Strategy Unpacked: Tips for Airport Retailers in the Sustainable Space
Discover the resurgence in the travel retail industry as it enters a golden era, presenting a fertile ground for eco-conscious brands to thrive. With the market forecasted to soar to $126.48 billion by 2027, now is the time to leverage sustainable and authentic narratives in your content strategy. Dive deep into the key insights shaping the industry, from the emphasis on local representation to the innovative use of geo-fencing technology. Learn how to tap into the youth market, which commanded a significant 38.11% share of travel retail sales in 2022, and explore the dynamic opportunities awaiting in the travel retail space. Join the conversation as we discuss strategies to carve out your space in this booming industry, fostering connections that are not just profitable, but also kind, conscious, and connected.
Your Eco-Friendly Store is Failing Customers' Online Search Expectations. Here are 3 Ways to Fix That.
Discover why meeting online customer search expectations is crucial for sustainable e-commerce success. According to a recent Nosto survey, a staggering 80% of online consumers leave e-commerce sites due to subpar on-site search experiences. This represents a significant missed opportunity for eco-conscious businesses. Learn how to stand out in the competitive e-commerce arena with personalized search results, relevant content, and a seamless customer experience. By aligning your online store with sustainability and implementing these strategies, you can meet customer expectations and secure a bright future for your eco-friendly brand.
Sustainability-Marketed Products Continue to Thrive in 2023
Discover the booming market for sustainability-marketed products, which are now capturing a significant share of purchases according to a recent report by Circana and the NYU Stern Center for Sustainable Business. Learn how aligning your brand with eco-friendly values can not only resonate with a growing base of conscious consumers but also foster loyalty and drive growth in a competitive marketplace.
The Shift to Owned and Earned Content: What It Means for Digital Advertising
Explore the emerging trend of retailers moving away from paid advertising to focus on owned and earned content creation. Based on a recent Bazaarvoice survey, this article delves into the reasons behind this shift and the potential it holds for creating more authentic and engaging consumer experiences. Learn how to adapt your strategy to resonate with today's consumers
Unlock the Power of Omnichannel Marketing in 2023: Why Brands Need to Be Versatile and Consistent Across All Channels
Explore the pivotal role of omnichannel marketing in 2023 as climate tech companies adapt to changing market dynamics. Learn how leveraging multiple channels, from online marketplaces to physical stores, can create a seamless and personalized customer journey, fostering loyalty and driving success in a post-pandemic world.
Green and Tailored: How Personalization is Revolutionizing Eco-Retailing
Unlock the power of personalization in e-commerce as summer transitions to the holiday season. Learn why major players are investing in tailored shopping experiences and how eco-conscious brands can leverage this trend. Explore strategies to connect with your audience through storytelling, recommendation engines, and engaging content, all while navigating the challenges of the green landscape. Start early, plant the seeds of personalized content, and make this holiday season the most sustainable one yet for your eco-brand.